Monarch Ave.

Visual Identity

for a luxurious real estate business
This particular client came to me for a brand identity for her new company. This new company of hers, flips houses to make them more modern and chic. She wanted her company to embody something modern, yet blogger, meets fresh. I brainstormed several names for her company. Then finally came down to two, Meta Mod and Monarch Ave. She ended up falling in love with the name Monarch Ave.
The idea of the name Monarch Ave. came from the clients process with her own clients of flipping a house.  The idea being with each of her clients, they buy a house that is affordable but not their dream house. Then the house under goes all this work in order for the final result to be a beautiful place her clients can call home. Just like a caterpillar undergoing metamorphosis to become a beautiful butterfly.